Answer's work in retail ranges from high street to back office integration, from payment systems to designing a compelling mobile shopping experience. Building upon re-usable frameworks we are able to reduce the complexity, cost and timelines required to open and service multiple retail channels.

A major challenge for enterprise business in serving their customers is to provide a consistent and high quality of experience across a rapidly changing array of channels. Adding to the complexity, the online channel is now not simply the PC as we are now demanding a rich experience across a wide range of devices from smartphones, tablets to TV's.

The Retail Answer is a technology 'Business Hub', giving you the ability to invest once in bringing online services together at a single point then automatically deliver them out to any device or system. Business logic and unique service features can be applied at this single staging post, allowing you to offer adaptable applications and flexible business tools both internally and client facing.

This 'cloud-based' architecture allows you to rapidly embrace new channels and devices independently of core IT infrastructure. For a retailer, this can effectively bring an agile response to the growth of new channels without recourse to legacy business services.

Consolidate & Control

The Retail Answer helps consolidate third party services allowing you to create unique business rules putting individual IT personality back in your business. It is a resilient, adaptable platform that brings control back to your business, allowing you take ownership of user enhancing services, such as:

• Design
• Performance
• Social media
• Customer intelligence
• Multi App intelligence
• Richness of experience
• Video Streaming
• Multi device support
• TV App Ready

In each aspect The Retail Answer delivers both key functional capabilities but also provides for maintainability and scalability.

I chose Answer because I felt they had the best long term and forward thinking approach to mobile development. Answer's pricing model is more flexible. They are also very professional and are not looking at mobile as a short term fad like many of the other digital agencies who are just bolting on that capability to their offering and abandon it as soon as something else more interesting comes along.
Jennifer Roebuck, Head of eCom, French Connection

In under ten weeks Answer has delivered for Shop Direct a new and exciting channel to market which builds on the vibrancy of the Very brand. Answer is professional, responsive and innovative: in fact everything you want from a technology company.
Carl Dawson, CIO for Shop Direct Group.