In today's knowledge-driven economy, successful businesses sustain competitive advantage through the enhancement of knowledge, skills and the stimulation of innovation. Mindswap® helps businesses to improve their competitiveness, innovation and productivity through the better use of knowledge and skills that reside within their organisation.

Knowledge transfer is often seen as an 'osmotic-like' process that is dependent upon the close proximity of individuals. Mindswap is a unique knowledge transfer approach which removes elements of chance but also dispels any academic ideal to simply focus upon the knowledge that drives business benefit.

Mindswap was founded in IT and follows iterative and time-bound practices that deliver both efficiency and measurable business value. Adopting an active learning approach, Mindswap successfully builds precise technical and system knowledge without adding workload to your in-house experts.

So successful is the process (and we can point to many hundreds of participants) that Mindswap was recognized by the Institute of Training for the way in which it addressed business risk and competitive agility through providing a solution to key person dependencies and performance bottlenecks. We have also seen major transformations in team agility and responsiveness. Introducing the practice of knowledge transfer can support a cultural shift that improves an organisation's ability to meet today's rapidly changing business demands and create a "can do" culture.
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One of the big benefits of Answer's Mindswap is that the team is now able to deal with and react to enquires more efficiently, so there is more time for proactive project work. Answer has helped us build a much stronger team who have more confidence in themselves and can therefore do their job better. IT Application Services Manager, New Look Group

The Knowledge Transfer programme worked extremely well – beyond my expectations in fact. People were initially sceptical that so much could be achieved in the short time allocated. Answer kept the whole process moving and continually overcame bureaucratic obstacles.Simon Bourne, Head of Function, ADM Core Services

Mindswap Facts

• Institute of IT Trainers accredited
• Over 1000 people 'Mindswapped'
• Clients accross the legal, financial and insurance sectors
• Audited under ISO 9001